Site Title

Author: Keeley Iserman

  • Why Propaganda Hits Harder on Social Media (And Why PR Pros Should Care)

    —

    by

    Keeley Iserman
    in

    After listening to both podcasts, one thing was very clear, propaganda didn’t go away, it just got better at what it was always trying to accomplish. Nowadays you can see it in your TikTok feed, instagram reels, and X feed, but it’s more subtle and personal. Modern propaganda is so powerful because it doesn’t always…

  • WHEN “GRASSROOTS” ISN’T REAL

    —

    by

    Keeley Iserman
    in

    Astroturfing creates an image of authentic public opinion while disguising sponsored persuasion. Drilled Season 3 shows how this strategy changed the conversation around climate change and why disclosure and transparency are still important in today’s PR ethics and laws. What Drilled Revealed About Astroturfing One of the most important ethical issues covered in Drilled Season 3…