Keeley Iserman

“Share a Coke”: How Coca-Cola Turned Fun Into a Public Relations Strategy

May 13, 2026

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Successful PR campaigns in sports, entertainment and travel tend to make people feel excited, included and connected. One successful campaign in promoting fun is Coca-Cola’s “Share a Coke” campaign. Coca-Cola marketed more than just a drink. It gave us a personal and social experience by replacing its logo on bottles and cans with common names…

Crisis Communication Done Right: Why “Tell it Fast, Tell the Truth” Still Wins

May 7, 2026

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Keeley Iserman

in Uncategorized

Why Speed and Honesty Matter in a Crisis When a crisis hits, organizations have no time to sit back and think about it, they have to act immediately. One of the biggest takeaways from Unit 4 is the idea to “tell it fast, tell the truth.” This matters because crisis are unpredictable, high-pressure situations. According…

PR Wins and Disasters: What Separates Success from Failure?

Apr 15, 2026

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Keeley Iserman

in Uncategorized

Lessons from Pepsi’s misstep and Barbie’s cultural takeover Why PR Campaigns Succeed or Fail At the end of the day, successful PR campaigns come down to three things research, authenticity, and strategy. Strong research, careful strategy, and authenticity are all essential for successful campaigns, as the RPIE model shows. The Lead Balloon and When Things…

Why Propaganda Hits Harder on Social Media (And Why PR Pros Should Care)

Mar 26, 2026

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Keeley Iserman

in Uncategorized

After listening to both podcasts, one thing was very clear, propaganda didn’t go away, it just got better at what it was always trying to accomplish. Nowadays you can see it in your TikTok feed, instagram reels, and X feed, but it’s more subtle and personal. Modern propaganda is so powerful because it doesn’t always…

WHEN “GRASSROOTS” ISN’T REAL

Feb 23, 2026

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Keeley Iserman

in Uncategorized

Astroturfing creates an image of authentic public opinion while disguising sponsored persuasion. Drilled Season 3 shows how this strategy changed the conversation around climate change and why disclosure and transparency are still important in today’s PR ethics and laws. What Drilled Revealed About Astroturfing One of the most important ethical issues covered in Drilled Season 3…

Author: Keeley Iserman

“Share a Coke”: How Coca-Cola Turned Fun Into a Public Relations Strategy

Crisis Communication Done Right: Why “Tell it Fast, Tell the Truth” Still Wins

PR Wins and Disasters: What Separates Success from Failure?

Why Propaganda Hits Harder on Social Media (And Why PR Pros Should Care)

WHEN “GRASSROOTS” ISN’T REAL