Category: Uncategorized
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Decoding the World by Design: A PR Strategy Blitz in the Wild
As public relations professionals we often spend a lot of time writing the press release. We focus on crafting the message, pitching journalists, and building communication plans. But words alone don’t always get the job done. A message can be strong in text. If it doesn’t stand out visually it might not be seen at…
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Behind My PR Journey: Communication, Creativity and Connection
Public relations is about more than just delivering a message. To me, it is about building relationships, understanding people, and finding the best way to connect an organization with its people. I am a communicator who values creativity, leadership, confidence, and meaningful relationships. My experiences at the University of Oklahoma have allowed me to strengthen…
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The Power Between the Letters: Why Typography Can Make or Break a Design
More Than Just Picking a Pretty Font Typography is something we see every day even if we don’t always pay attention to it. It is the way text is arranged and designed to make written information easy to read, visually pleasing, and effective. Typography includes decisions like the typeface, the size of the letters, the…
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Crisis Communication Done Right: Why “Tell it Fast, Tell the Truth” Still Wins
Why Speed and Honesty Matter in a Crisis When a crisis hits, organizations have no time to sit back and think about it, they have to act immediately. One of the biggest takeaways from Unit 4 is the idea to “tell it fast, tell the truth.” This matters because crisis are unpredictable, high-pressure situations. According…
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WHEN “GRASSROOTS” ISN’T REAL
Astroturfing creates an image of authentic public opinion while disguising sponsored persuasion. Drilled Season 3 shows how this strategy changed the conversation around climate change and why disclosure and transparency are still important in today’s PR ethics and laws. What Drilled Revealed About Astroturfing One of the most important ethical issues covered in Drilled Season 3…
Keeley Iserman | Behind the message PR 