Category: Uncategorized
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More Than Just a Design: What Photoshop Taught Me
When I first started using Photoshop for this assignment, I honestly did not realize how much went into creating something as simple as a postcard. I thought the hardest part would be figuring out what I wanted everything to look like, but I quickly learned that actually putting everything together was a completely different process.…
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Same Goal, Different Message: Why Your Audience Changes Everything
One thing I realized while working on my stakeholder personas is that good communication is not just about having a good message. You also have to know who you are talking to. In everyday life, I would not explain something to my best friend the exact same way I would explain it to a professor…
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More Than a Logo: What I Learned From Designing My Own Brand
Before starting this project, I thought designing a business card, letterhead and envelope would be pretty simple. I knew I wanted all three pieces to look professional and match my personal brand, but I did not realize how much thought goes into even the smallest design choices. Throughout this project, I learned that things like…
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More Than a Business Card: Designing My Personal Brand
Turning My Brand Into a Visual Language As I begin designing collateral materials for my personal brand, I want every choice to communicate something about who I am before someone even reads all of the information. My research and Pinterest boards helped me realize that a strong personal brand is not just about choosing colors…
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Beyond the Message: Two Design Tools Every PR Professional Should Know.
PPublic relations is built around communication but the way a message looks can be just as important as the words themselves. As a PR practitioner, I need to think about how an audience will experience a message from the moment. they see it. Strong visual communication can make information easier to understand, encourage an audience…
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Decoding the World by Design: A PR Strategy Blitz in the Wild
As public relations professionals we often spend a lot of time writing the press release. We focus on crafting the message, pitching journalists, and building communication plans. But words alone don’t always get the job done. A message can be strong in text. If it doesn’t stand out visually it might not be seen at…
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Behind My PR Journey: Communication, Creativity and Connection
Public relations is about more than just delivering a message. To me, it is about building relationships, understanding people, and finding the best way to connect an organization with its people. I am a communicator who values creativity, leadership, confidence, and meaningful relationships. My experiences at the University of Oklahoma have allowed me to strengthen…
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The Power Between the Letters: Why Typography Can Make or Break a Design
More Than Just Picking a Pretty Font Typography is something we see every day even if we don’t always pay attention to it. It is the way text is arranged and designed to make written information easy to read, visually pleasing, and effective. Typography includes decisions like the typeface, the size of the letters, the…
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Crisis Communication Done Right: Why “Tell it Fast, Tell the Truth” Still Wins
Why Speed and Honesty Matter in a Crisis When a crisis hits, organizations have no time to sit back and think about it, they have to act immediately. One of the biggest takeaways from Unit 4 is the idea to “tell it fast, tell the truth.” This matters because crisis are unpredictable, high-pressure situations. According…
