Tag: Public Relations
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Beyond the Message: Two Design Tools Every PR Professional Should Know.
PPublic relations is built around communication but the way a message looks can be just as important as the words themselves. As a PR practitioner, I need to think about how an audience will experience a message from the moment. they see it. Strong visual communication can make information easier to understand, encourage an audience…
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Decoding the World by Design: A PR Strategy Blitz in the Wild
As public relations professionals we often spend a lot of time writing the press release. We focus on crafting the message, pitching journalists, and building communication plans. But words alone don’t always get the job done. A message can be strong in text. If it doesn’t stand out visually it might not be seen at…
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The Power Between the Letters: Why Typography Can Make or Break a Design
More Than Just Picking a Pretty Font Typography is something we see every day even if we don’t always pay attention to it. It is the way text is arranged and designed to make written information easy to read, visually pleasing, and effective. Typography includes decisions like the typeface, the size of the letters, the…
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Crisis Communication Done Right: Why “Tell it Fast, Tell the Truth” Still Wins
Why Speed and Honesty Matter in a Crisis When a crisis hits, organizations have no time to sit back and think about it, they have to act immediately. One of the biggest takeaways from Unit 4 is the idea to “tell it fast, tell the truth.” This matters because crisis are unpredictable, high-pressure situations. According…
